EuroChem

EuroChem’s 8th anniversary to Be Celebrated with a Beauty Contest

The company has turned 8 years old and has a lot to show for it: leading positions in the Russian fertilizer market, and one of the top ten agrochemical companies in the world.

On August 21, festivities will be held at all EuroChem companies in seven Russian regions and abroad. The central event will be held in Novomoskovsk (Tula Region) – the Miss EuroChem 2009 International Beauty Contest which will feature beautiful female employees from Kuban, Stavropol Territory, Leningrad, Murmansk, Volgograd and Tula Regions, as well as Switzerland and Lithuania. The finalists will be supported by their colleagues from EuroChem’s subsidiaries – athletes participating in the corporate volleyball championship.

The finalists, as voted by EuroChem’s entire 20,000 staff, will represent their home regions in a fashion show.

The judges of the contest are film director Yuly Gusman, TV personality Arina Sharapova, singer Pascal, and TV host Vladimir Tishko from Moscow: Instruction Manual.

Clothes for the contestants are provided by the Fashion Cat showroom (www.fashioncat.biz) – an official representative of Spanish fashion houses and trademarks in Russia and CIS countries. During the contest, the women will be wearing evening dresses by Isabel de Pedro (www.isabeldepedro.com), complemented with luxurious bijouterie Sita Murt (www.sitamurt.com). The event will include a presentation of the new 2010 spring and summer collection Spring Fireworks by Luis Civit (www.carusa.es).

The women will prepare for the contest with instructors from the Soling Studio makeup school using the French method and Paris Berlin professional makeup, and with hair stylists from Sabavon – the largest beauty parlour in Novomoskovsk.

The contestants will be awarded various prizes by EuroChem and other sponsors of the magnificent show. The Neva travel agency, a versatile leader with over 18 years of experience in the Russian tourism market, is preparing foreign recreational tours for the eventual winners. The L’Etoile perfume and cosmetics chain will present the contestants with cosmetic products from the world’s top manufacturers.